Daniel Farrar

Operating Principal


With 30 years of P&L and product-line leadership, Daniel has guided both Fortune 500 giants and high-growth tech firms. He started at GE and GE Capital, then went on to lead Assembly Software, Mitel’s global UCaaS and cloud services unit, Switchfly, and Openlane. Along the way he has:

  • Launched category-defining products that set the pace for their markets

  • Consistently lifted operating margins through disciplined execution

  • Built go-to-market engines that scale revenue without sacrificing customer experience

Daniel pairs the rigor of a GE alumnus with the agility of a growth-stage operator—helping companies turn strong fundamentals into outsized, sustainable results.